If you’ve read my previous articles, then you know I’m a Facebook (FB) bull. I’ve always thought that Facebook had what it took to succeed where other similar social sites like MySpace have failed. To my point, they have accomplished the following very quickly:
- Obtained a massive user-base applying social psychology to grow very quickly (link)
- Embraced Mobile As a Primary Platform (link)
- Targeted Social Advertising and Massive User Engagement (link)
Specifically, they can handle the growth and every move they make is well considered in light of the impact on their user base. They’ve now proven they can monetize their users.