If you’ve read my previous articles, then you know I’m a Facebook (FB) bull. I’ve always thought that Facebook had what it took to succeed where other similar social sites like MySpace have failed. To my point, they have accomplished the following very quickly:
- Obtained a massive user-base applying social psychology to grow very quickly (link)
- Embraced Mobile As a Primary Platform (link)
- Targeted Social Advertising and Massive User Engagement (link)
Specifically, they can handle the growth and every move they make is well considered in light of the impact on their user base. They’ve now proven they can monetize their users.
Mark Zuckerberg Introduces Facebook Home
Thursday, Mark Zuckerberg announced Facebook’s (FB) new mobile strategy. Starting April 12, you will be able to download and install Facebook Home directly from the Google Play store or buy an HTC phone which will have the software pre-installed. While this announcement was delivered with a typical Zuckerberg lack of enthusiasm, it was the best possible announcement they could have made.
Even though Zuckerberg had previously denied making a Facebook phone, the rumors that they would announce either a new phone or a forked version of the Android OS were rampant. Either one would have been a bad idea.
Ok. So here is the question. Where can you buy books, music, movies and the infrastructure to build the next MySpace, Flickr or YouTube?
Amazon.com has the worlds biggest retail site. That takes quite a bit of infrastructure to run a site like that…right? But an infrastructure like that is also a valuable commodity if you can monetize it…Amazon seems to be trying to do just that. They want to provide the infrastructure that will power the next wave of web sites. The amazing part of the Amazon Web Services offering is that there are no setup charges or other up-front costs required to setup a world-class scalable web application. If you can imagine it, you can build it…on the Amazon framework.
So here is what they are actually offering and what it means.